The New AdSense Paid Links Program

This week Google is going to announce a number of new initiatives: AdSense For SEO, the “paid” extension to “nofollow”, and the Goggle adult web search program. Watch for official announcements on Inside AdSense and Matt Cutts’ blog, but here are some early details about the initiatives.

AdSense For SEO
AdSense For SEO is a new AdSense program that existing AdSense publishers can opt into. It’s a paid links program designed specifically for search engine optimization purposes. Unlike normal AdSense text ads, ads shown in the AdSense for SEO program will be normal links (marked with the new “paid” attribute — see below) embedded directly into the web page. The standard AdSense <iframe> is skipped entirely, making it possible for AdSense For SEO links to pass PageRank to the linked sites.

Instead of getting paid per click, AdSense publishers who participate in AdSense For SEO will get paid on a per-impression basis, similar to the way they’re paid for image ads in the AdSense For Content program. Payouts will vary but will be based in part on the page’s PageRank. AdWords advertisers will have the option of targeting specific sites or targeting sites by PageRank and/or topic. They will of course continue to bid against each other in order to be shown on the desired sites.

“Paid” and “Adult” NoFollow Variants
In conjunction with AdSense For SEO, Google will be announcing an extension of the “nofollow” system used by all the major search engines. To recap, a “nofollow” link is a link that isn’t as trustworthy as normal (”follow”) links. You create it like this:

<a rel=”nofollow” href=”http://konsiz.com”>click here</a>It’s a way of linking to an external site without “voting” for the site — search engines treat those links more cautiously. (Some people refer to “nofollow” as a link condom, but that analogy is imperfect. “Nofollow” is really more like the cowbells that lepers had to wear in the old days: a warning that something is amiss, not protection against it.)

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