As I promised in my blog sale announcement, I’m planning to document the steps that I’m making to sell Just Make Money Online. So, here I am, sharing what I’ve done and learned so far.

Step 1: To Sell or Not To Sell?
This is the very first step, and yet it’s probably one of the hardest things that I’ve had to do in this process. I love this blog - and I really feel very torn about giving it up. So, making the decision to sell was definitely a hard one.

If you’re considering selling your blog, some of the questions that you might want to ask yourself include:

Why do you want to sell your blog? - The answer to this may be different for various people. It can be a change in direction, an opportunity presented, a need for an injection of cash, etc. They’re all valid.
Are you prepared to go through the process of selling? - Selling any property is never simple and straightforward. Although I’ve never sold a blog before, I’ve been in the business of selling since I was 10 years old. And so far, the toughest sale I had to make was the sale of my first house. What an ordeal that was! And, I imagine selling a web property will be similar. So, if you’re not prepared, figure out what you need to do in order to help ensure the success of your sale.
Is your blog ready to be sold? - Sure, there might be people who are willing to buy blogs with not a lot of history in terms of traffic, subscribers, revenue, content, etc. However, those types of sites usually don’t seem to sell for a lot of money (if at all) - unless you’ve managed to build a site or blog with a lot of potential in a highly sought after or specialised area. Most people who like buying blogs/sites tend to choose those that have some decent background.
Can you identify people who might be able to help? - Help can come in different forms - from spreading the word and promoting your sale to providing leads and giving some selling advice. All types of help are useful!
What’s your timeline? - How long do you plan to go through the process? Are you willing to wait weeks - or even months - to complete a sale? Different turnaround / timeline requirements will most likely need different approaches to selling. In my case, I would like to see some results within the next few weeks. 2 to 3 months at worst. If, by then, there are no acceptable buyers, then I will have to re-assess my options.
Do you want to handle the sale yourself - or hire someone to do the sale for you? - Of course, there are pros and cons to both approaches. And usually, you will have to factor in your hired broker when it comes to thinking of your profit margins.
Where are you planning to sell your blog? - There are not many places to sell a blog. Other than direct contact sales, some sites that you might look in to for selling blogs include SitePoint and eBay (you can’t list on both at the same time).
What are your expectations from the sale? - Are you simply looking for any buyer at all with the cash, or would you be more choosy on who to sell your blog to?
I’ll share more about the process of selling this blog in the next installment of selling JMMO

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